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ACCOMPLISHMENTS

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  • Developed media launch strategy that generated over 300mm in impressions for Fourth Phase, maternal wellness brand.

  • Created email strategies for weekly promotions that delivered over $15mm in revenue for Canyon Ranch.

  • Secured $400k in revenue within the first two years as a social and content marketing agency owner.

  • Negotiated content syndication and ad network partnerships with AOL, Bet.com, and Vibe.

  • Published in The New York Times, Elle, Essence, InStyle, The New York Post, and Vibe and interviewed notables from Donna Karan to Beyoncé.

  • Created and launched the first-ever lead generation meme for L’Oréal Professional.

  • Executive Produced 12 narrative videos for Canyon Ranch resorts, seven feature videos for Huffington Post, and over 100 how-to videos for RealSimple.

  • Coached over 300 individuals at Momentum Education.

  • Launched a successful social impact campaign to get the words "Fourth Trimester" into the dictionary. 

SELECT PROFESSIONAL EXPERIENCES

Vice President Brand Marketing(part-time)
AHN HOLDINGS, PBC
2020 - Present

Responsible for the creation of brand voice and visuals, partnerships, and building awareness for a social-impact maternal wellness brand. Established branding for E-commerce website, 11 product SKUs, social media, and email templates. Develop GTM awareness and community-growth strategies, and implemented public relations and influencer outreach guidelines. Manage P&L, retail growth expansion, and sales projections.
Accomplishments include:

  • Established a foundation to scale into retail. Grew email list to 10k.

  • Co-developed the formulation of 5 skincare products.

  • Created a full-funnel playbook to launch the brand using social media, public relations, and influencer partnerships.

  • Led the strategy that secured media placements on Forbes.com, HarpersBazaar.com, Essence.com, BET.com,  Parents.com, WWD.com, Thrillest.com, TheBump.com, KTLA, NY-1, WPIX-11, and others that generated over 300mm media impressions.

  • Within the first year, created a social impact initiative, which helped to place the words “Fourth Trimester” into the Merriam-Webster dictionary.

  • Donated over 1,500 postpartum kits and products to underserved moms in Sub-Saharan Africa and the U.S.

  • 2021 Glossier Grantee.

  • 2022 Brown Girl Jane Grantee.

  • 2022 Nike Communications Grantee.

  • 2023 Bump Awards Winner: Best Postpartum Kit for Body & Mind.

  • 2023 Social Impact Award: RevoltTV +Target

Director of Content 
CANYON RANCH
2021-2023

Responsible for the content and creative direction of a premier wellness brand with four U.S. destinations. Accomplishments include:

  • Development of the company’s first Content & Design Studio—from implementing new content creator platforms for greater transparency to streamlining processes that increase creativity and production output.

  • Recruitment of top creative talent across photography, video, copywriting, and graphic design.

  • Executive production of enticing in-room and social media branded videos: Meet the Experts, a six-part mini-doc; Reflections, a series featuring wellness advice from subject matter experts; Balanced & Bountiful, a culinary series highlighting the food philosophy of Canyon Ranch. Videos collectively generated nearly 100k social views and built on-property awareness; content was also syndicated to Morgan Stanley.

  • Led transition and training of new DAM and Content Management Workflow platforms that streamlined content operations, improved productivity, and reduced costs by 10%.

  • Revamped blog strategy to increase lead generation; increased organic traffic by 350%.

Chief Content Officer
IVY DIGITAL
2009-2021

Managing Editor
Huffington Post/Black Voices
2010 - 2011 

Built client funnels, secured new business, developed go-to-market launch strategies, and created influencer campaigns. Spearheaded opportunities to implement technological innovation; managed daily operations; oversaw the execution of earned and paid media using written, audio, and visual storytelling campaigns for clients. Some accomplishments included:

  • Secured business to become the Social Media and Digital Agency of Record for brands such as L’Oréal, Ouidad, Thrive Causemetics, IMAN Cosmetics, Jay Manuel Beauty, African American Film Critics Association Awards, Over-the-Rhine International Film Festival, Questex, and Fwd.us.

  • Executed influencer program to build awareness about mass incarceration for Fwd's People First campaign, and led UX design and development of a voter registration website for SiriusXM.

  • Increased social media imprint by 500% using organic content and launching the first ambassador program to improve brand positioning and target core audiences.

  • Led the redesign of an 8-page sales sheet into a magazine-quality collateral that increased engagement with B2B customers by 200%.

  • Implemented the execution of visual creative for geo-targeted digital and social campaigns.

  • Managed the editorial and visual creation of American Salon magazine’s B2B branded digital issue.

  • Led rebranding and UX design for MISTHarlem, a cultural performance venue.

Led a team of editors, freelance writers, and video producers, and collaborated with developers and sales representatives for output and monetization of daily content:

  • Increased UMV by 150%.

  • Developed successful branded content packages that increased sales options.

  • Led UX design for revamped website.

  • Executive produced art-focused video series for Black History Month featuring seven museum curators across the country.

Deputy Managing Editor
Realsimple.com
2008

ADDITIONAL EXPERIENCES

2001 -2019
 

EDUCATION

Worked with Editorial Director to relaunch Realsimple.com:

  • Ideated and executive produced over 100 how-to videos.

  • Oversaw daily content deliverables which boosted traffic by 50%.

  • Improved communication process between sales and editorial to deliver sponsored content packages.

  • Hired and managed a relaunch team of photo editors, interns, and temps.
     

  • Assistant Life Coach, Momentum Education 

  • Digital Media Lecturer, Marketing Department, Baylor University, Waco, TX 

  • Contributor to award-winning book Where Did Our Love Go: Love and Relationships in the African-American Community (Agate Publishing)

  • Founder and Editorial Director, Ambermag.com/Ivy Communications, New York, NY

  • Beauty Manager, Essence magazine, Essence Communications, New York, NY 

  • Beauty & Fashion Producer, Latina.com, Latina Media Ventures, New York, NY 

  • Senior Copy Editor, Nu Run Interactive Agency, Toronto, Paris, France and New York, NY 

  • Founding Deputy Editor, Lifestyle + Features: Suede magazine, Time Inc. New York, NY 

  • Executive Editor: Heart & Soul magazine, Vanguarde Media, New York, NY 

  • Master of Science in Publishing, Pace University, NY

  • Bachelor of Fine Arts, Parsons School of Design, NY

  • Communications Certificate, NYU, NY

  • Certified Life and Career Coach, Certified Coaches Alliance

MEMBERSHIPS

EXPERTISE

  • Founder and Board President • Passion Meets Purpose 

  • Board Vice President • New York Women in Communications 

  • Professional Memberships: She Runs It • CEW • ColorComm • NABJAZ •  NYWICI • PBA

  • AI, App, Bot, Mobile, and Website Development

  • Brand Development 

  • Career Coaching

  • Creative Direction

  • Customer Relationship Journey 

  • Corporate Communications 

  • Data Synthesis 

  • Earned + Paid Campaigns 

  • Editorial Publishing Process

  • Email Marketing

  • Executive Leadership 

  • Magazine, Digital, and Video Production Management 

  • SEO

  • Social Media and Digital Marketing Strategies

  • Bynder, Canva, ChatGPT, Drupal, Gather Content, Figma, Joomla, Google Analytics, Microsoft Office, SEO, and Photoshop
  • Facebook, Instagram, Tiktok, and Linkedin
  • Shopify, Square Space, WIX, and WordPress

PLATFORMS & PROGRAMS

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